Measurable Lead Generation Goals – Business Advice

Establish measurable lead generation goals.

Your lead generation goals must be measurable. Business owners often set vague targets such as ‘more opportunities’ or ‘more sales activity’ which are impossible to measure and ultimately unattainable. So set specific goals such as ‘three face-to-face meetings per week’ or ‘five leads from our landing page’ – these are easy to grasp, measure, and support. Track your progress weekly.

Steven Englander

Steven Englander

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