The Importance of a Logo
There are a lot of ways that you can market your business; one of the most important is to have a logo – So you have to make sure that it is saying the right things. Otherwise you are going to develop the wrong image.
The most important thing that a logo says about your company is that you are a real company. All of the big companies have a logo; if you are in business you should have one as well. A lot of smaller companies view a logo as being an expense that they can avoid but this is a mistake. Having a logo tells people that you are serious business and that will make them a lot more comfortable doing business with you. If you are a small business a logo will make you look bigger than you are.
A logo also says that you have a stable business. Even if you just opened your doors yesterday having a logo will give the impression that you have a business that has been around for a while and will continue to be around. In large part this is probably related to giving the impression that you are serious about your business. Whatever the reason for it customers want to deal with stable companies that they know will not be out of business next week. A logo helps to say this to your potential customers.
A logo also says that you are different from the guy down the street selling the same thing. These days if you are running a business you will constantly hear about the importance of building a brand. This will differentiate your business and allow you to charge a higher price for what is essentially the same product as your competitor is selling. One of the best ways to brand your company is to have a good logo. The logo that you choose has to be both memorable and it has to convey the right message. You are going to want to make sure that you get a professional to design it for you; good logo design is very complex.
The last thing that a logo says about your business is that you are successful. Since most large companies have logos there is a tendency to believe that the ones that take the time to create them are successful companies. Nobody wants to deal with a company that they think is not successful so having a logo will help to make people think that you are successful. If your customers think that you are more successful by having a logo then you need to have a logo.