You need a steady supply of customers!
To be really successful in business, you need a steady supply of customers or clients which means, you need to be good at lead generation.
Most business owners shudder at the mention of the term ‘lead generation’, imagining it involves making cold calls to prospective customers or clients. They think of all the time involved in calling prospects and of the rejection they’ll have to endure.
It’s no surprise that ‘finding new clients’ is something that so many business owners struggle with.
However, there are many low-cost, very effective ways to generate high quality leads and none involve the dreaded cold calling techniques that so many business owners dislike. I’ve chosen a few of the top lead generating techniques that have been proven to work for any business, no matter the size or industry.
- Using referrals and testimonials from satisfied clients; promoting your clients’ success stories;
- Sending direct mail (sales letters, brochures, flyers and postcards)
- Presenting seminars, workshops, teleseminars or webinars)
- Networking and web marketing.
So, if you want to end the struggle to find new clients and you want to make it a profitable, pain-free part of your business, and then use the techniques that are most appealing and profitable for you.
Keep an eye out for tomorrows blog where we will start going through these techniques.