In order to have a successful marketing campaign you have to make sure that you have a plan. A marketing plan is the best way to make sure that you will get the best return on investment (ROI) from your marketing budget.
The reason that you need a marketing plan in order to get effective marketing is that it will help to make sure that you have a coherent plan. Your marketing should be designed in a way that ensures that all aspects of it are connected together and that they complement each other. If you just randomly bounce from one marketing idea to another you are going to have a very disjointed marketing campaign. Having a plan ahead of time will help to make sure that this doesn’t happen.
Another big reason that you need a marketing plan is that it will allow you to figure out who you are trying to market to and how to reach them most effectively. If you are marketing to people who are never likely to buy what you are selling you are really just wasting time and money that could be better spent on marketing to people who are actually looking for what you are selling. A good marketing plan should determine just who these people are and come up with a plan so that most of your resources are being directed at attracting them.
A marketing plan is also important because you have to put some thought into what you want your marketing plan to say. You will undoubtedly hear about the importance of building a brand as part of your marketing plan. In order to do this you have to decide on what sort of image you want your company to have and then create all of your marketing material to build this image. If you start a marketing campaign that shows your company in a way that is different from the image you are trying to create it is going to be counter productive. Having a plan in place before you start will help make sure this doesn’t happen.
The last reason that you need to have a marketing plan is so that you can work out a budget. Marketing can be expensive so you have to figure out how much you want to spend and what it should be spent on. Obviously you can’t do that unless you know what you are trying to accomplish with your marketing. You probably won’t have unlimited funds to spend on your marketing so choices will have to be made, this will be a lot easier if you have a plan in place.