New Tax Year – get sweeping!…What areas should you actually be looking at that will help your business run more effectively?
Review your customer list
Although it’s a good idea to keep your customers happy, it’s important to remember that not every customer will necessarily be beneficial for your business. For example, you may have someone on your customer list who insists on holding unnecessary meetings or spends ages quibbling over the most minor details of the work you do for them. Or perhaps you have a customer who routinely takes ages to pay you, or argues over the price that you’ve charged.
If you do work with these types of customer, you may want to think about whether you could stop working with them. Provided your business can afford to do so, it might be best to point them elsewhere – and then use the time you’ve saved to look for new, less-problematic customers to work with.
But remember, overhauling your customer list doesn’t need to just be about getting rid of problematic customers. If you have great customers who love working with you, why not ask them to refer you to their friends? You could even introduce a dedicated referral scheme so that they receive a reward for every person they successfully introduce to your business. Personal recommendations can often be the most powerful form of advertising that your business can receive.