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Solid Marketing Plan – Business Advice

In Business, Marketing by StevenLeave a Comment

In order to have a successful marketing campaign you have to make sure that you have a plan. A marketing plan is the best way to make sure that you will get the best return on investment (ROI) from your marketing budget. The reason that you need a marketing plan in order to get effective marketing is that it will help to make sure that you have …

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Benefits of a Website – Business Advice

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These days most businesses have websites, at least most large companies do. There are surprising number of small businesses that still don’t have a site. There are a few reasons for this but usually it comes down to the belief that the benefits don’t outweigh the cost. This is rarely the case there are a lot of benefits to a website and the cost of one is quite …

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50 Marketing Ideas for Retailers…

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Marketing Ideas 1. Create a calendar for customers with your shop’s name and address on it. 2. Print the products you sell or services offered on the back of your business cards. 3. Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit. 4. Join a trade association …

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Marketing Ideas for Retailers – Business Advice

In Business, Marketing by StevenLeave a Comment

Here are some tried and tested ideas, which will help to give your store(s) the edge over the competition. Marketing is all about creating value for your customers; about increasing customer retention, recommendation and repeat business, in order to generate increased value for you in return. You don’t just need people through the door (though that is a start!) you also need them to buy, and to come back and buy …

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Join the Social Media Revolution – Business Advice

In Business, Marketing by StevenLeave a Comment

How to Get Customers Using Social Networks Like Face book, Twitter and You Tube You can get customers for your business by using social networks like Twitter, Face book, LinkedIn and You Tube. These are only a few of the social network web sites engaging people online. Social Networks are not just for playing online games, taking quizzes, sending virtual gifts or stay in touch with friends and family. Companies …

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The Importance of Retail Display Design

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  The Importance of retail display design It can be argued that one of the key factors of a successful retail business is the impact their shop window has on consumers. It is even more essential in today’s society with the ever-growing popularity of social media and online shopping, as more and more people are choosing to make their purchases …

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Do you know where you are going?

In Business, Marketing by StevenLeave a Comment

Begin with the End in Mind So, what do you want to be when you grow up? That question may appear a little trite, but think about it for a moment. Are you–right now–who you want to be, what you dreamed you’d be, doing what you always wanted to do? Be honest. Sometimes people find themselves achieving victories that are empty–successes that have come at the expense of things that were far …

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The Local Community

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Local companies know their customers and their area better than any national chain. Be Local, Buy Local When you buy local, you’ll be helping to shield local firms from the effects of the recession, bringing lasting benefits to your community. Your next purchases can support local businesses – please consider the local options first, whether it’s your weekly food shop, a gift, a major purchase or the services of …

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Are You Scared To Personalise?

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Too Scared to Personalise? Every marketer is being told that personalisation is the number one priority. But when does personalisation become too Too Scared to Personalise? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship? By Business Matters Right now, attitudes vary from companies adopting tactical and ill focused attempts …

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Understand Marketing Terms

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Marketing Terms Explained You see a gorgeous girl at a party. – You go up to her and say, “I’m fantastic in bed.” That’s Direct Marketing. You’re at a party with a load of friends and see a gorgeous girl. – One of your friends goes up to her and pointing at you says, “He’s fantastic in bed.” That’s advertising. …

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Is Business Networking The Path You Want To Go Down? Errr YES! Find Out Why

In Business, Marketing by StevenLeave a Comment

Business Networking is a really valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business. I highly recommend business networking as a way to gain new clients and to build a sustainable business. Here are the top 9 benefits for business owners of getting involved in networking: 1. Generation …