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Valuable Content – Business Advice

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Offer Content that Delivers Value to Buyers People love buying but hate to be sold. They are suspicious of anything that seems like a sales pitch. What they’re looking for is credible sources that will help them to make an informed decision. They want to learn and even be entertained and unfortunately, most sales pitches aren’t educational or entertaining. So …

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Measurable Lead Generation Goals – Business Advice

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Establish measurable lead generation goals. Your lead generation goals must be measurable. Business owners often set vague targets such as ‘more opportunities’ or ‘more sales activity’ which are impossible to measure and ultimately unattainable. So set specific goals such as ‘three face-to-face meetings per week’ or ‘five leads from our landing page’ – these are easy to grasp, measure, and …

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Steady Supply of Customers – Business Advice

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You need a steady supply of customers! To be really successful in business, you need a steady supply of customers or clients which means, you need to be good at lead generation. Most business owners shudder at the mention of the term ‘lead generation’, imagining it involves making cold calls to prospective customers or clients. They think of all the …

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Solid Marketing Plan – Business Advice

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In order to have a successful marketing campaign you have to make sure that you have a plan. A marketing plan is the best way to make sure that you will get the best return on investment (ROI) from your marketing budget. The reason that you need a marketing plan in order to get effective marketing is that it will help to make sure that you have …

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Benefits of a Website – Business Advice

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These days most businesses have websites, at least most large companies do. There are surprising number of small businesses that still don’t have a site. There are a few reasons for this but usually it comes down to the belief that the benefits don’t outweigh the cost. This is rarely the case there are a lot of benefits to a website and the cost of one is quite …

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Good Business Ideas – Day Two

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Junk Removal All you need is a truck or van and the will to haul goods to the local dump or recycling centre. Maybe your customers have no way to haul goods away, or maybe it is too heavy for their car. You do the research and find out the best way to dispose of the goods or items and check it out. Make sure you can identify …

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Good Business Ideas – Day One

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Garage Cleaning and Organising It doesn’t sound all that glamorous but in no time at all you could be working as the agent booking the jobs around town, while your staff of two, three or four workers handles the hard work. Once you clean and organize a few garages around town, you will develop positive word-of-mouth that could be enough to sky-rocket your venture. Souvenir and Memory People …

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Proposed HMRC Powers Could Criminalise Tax Advice – Business Advice

In Business, TAX by StevenLeave a Comment

Criminalise Tax Advice Draft legislation from HM Revenue & Customs (HMRC) could potentially criminalise anyone giving advice on tax, such as accountants, advisers or members of the public, according to the Association of Chartered Certified Accountants (ACCA). The draft legislation sets out proposals to class the provision of tax planning or advice on tax avoidance as deliberate wrongdoing’ under the law. This would mean a penalty of up to £5,000 for anyone dispensing tax advice.

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50 Marketing Ideas for Retailers…

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Marketing Ideas 1. Create a calendar for customers with your shop’s name and address on it. 2. Print the products you sell or services offered on the back of your business cards. 3. Always carry business cards with you. Give them freely and ask permission to leave them in places your target market may visit. 4. Join a trade association …

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The Awful Stench of Corruption.. – Business Advice

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Society is full of people with no scruples; people who are morally and/or financially corrupt; people who are determined to rip us off at all costs; people with no integrity who will never recognise or acknowledge the truth because their own world is based entirely on lies. There are so many underhanded business and marketing techniques just designed to draw you in. Have you ever been drawn to a heavily discounted offer, to …

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So, you want to Own Your Own Pub?…

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Pub franchising is a well known scam which catches a lot of people who see the phrase “business opportunity” “run this pub” – then one or more of the following happen.. 1. The new franchisee or tenant pays over a big chunk of savings as a “franchise fee”. 2. The brewery fleeces them on alcohol and rent. They pay up to 50% or more than independents pay for beer and …

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Seek First to Understand – Business Advice

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Communication is the most important skill in life. You spend years learning how to read and write, and years learning how to speak. But what about listening? What training have you had that enables you to listen so you really, deeply understand another human being? Probably none, right? If you’re like most people, you probably seek first to be understood; you want to get your point across. And in doing so, …

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The Importance Of Being Proactive – Business Advice

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Being Proactive Your life doesn’t just “happen.” Whether you know it or not, it is carefully designed by you. The choices, after all, are yours. You choose happiness. You choose sadness. You choose decisiveness. You choose ambivalence. You choose success. You choose failure.You choose courage. You choose fear… Just remember that every moment, every situation, provides a new choice. And in doing so,it gives you a perfect opportunity to do things differently to …

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Life Balance – Business Advice

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To live a more balanced existence, you have to recognize that not doing everything that comes along is okay. There’s no need to overextend yourself. All it takes is realising that it’s all right to say no when necessary and then focus on your highest priorities. This concept is about life management as well – your purpose, values, roles, and priorities. What are “first things?” First things are …

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About VAT Carousels – Business Advice

In Business, VAT by StevenLeave a Comment

A business that buys and sells goods charges VAT to those to whom it sells and is charged VAT by those from whom it purchases. It can reclaim (subject to various rules) the VAT it pays, and so passes to the Government the net VAT it collects. In this way, a business acts as a tax collector on behalf of the Government. Within the EU VAT, member states …

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Marketing Ideas for Retailers – Business Advice

In Business, Marketing by StevenLeave a Comment

Here are some tried and tested ideas, which will help to give your store(s) the edge over the competition. Marketing is all about creating value for your customers; about increasing customer retention, recommendation and repeat business, in order to generate increased value for you in return. You don’t just need people through the door (though that is a start!) you also need them to buy, and to come back and buy …

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Brainstorming | Step Six & Seven

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6. Give each idea a score of 0 to 5 points depending on how well it meets each criteria. Once all of the ideas have been scored for each criteria, add up the scores. 7. The idea with the highest score will best solve your problem. But you should keep a record of all of your best ideas and their scores in case your best idea turns …

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Brainstorming | Step Four & Five

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4. Once your time is up, select the five ideas which you like best. Make sure everyone involved in the brainstorming session is in agreement. 5. Write down about five criteria for judging which ideas best solve your problem. Criteria should start with the word “should”, for example, “it should be cost effective”, “it should be legal”, “it should be possible to finish before July 15”, etc.

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Brainstorming | Step Three

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3. Once the brainstorming starts, participants shout out solutions to the problem while the facilitator writes them down – usually on a white board or flip chart for all to see. There must be absolutely no criticising of ideas. No matter how daft, how impossible or how silly an idea is, it must be written down. Laughing is to be encouraged. Criticism is not.

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Brainstorming | Step Two

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2. Give yourselves a time limit. We recommend around 25 minutes, but experience will show how much time is required. Larger groups may need more time to get everyone’s ideas out. Alternatively, give yourself an idea limit. At minimum, push for 50 ideas. But 100 ideas is even better.

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Brainstorming | Step one

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Step One of the Brainstorming Tips! 1. Define your problem or issue as a creative challenge. This is extremely important. A badly designed challenge could lead to lots of ideas which fail to solve your problem. A well designed- creative challenge generates the best ideas to solve your problem. Creative challenges typically start with: “In what ways might we…?” or “How could we…?” Your creative challenge should be concise, …