Step One of the Brainstorming Tips!
1. Define your problem or issue as a creative challenge. This is extremely important. A badly designed challenge could lead to lots of ideas which fail to solve your problem. A well designed-
creative challenge generates the best ideas to solve your problem. Creative challenges typically start with: “In what ways might we…?” or “How could we…?” Your creative challenge should be concise, to the point and exclude any information other than the challenge itself. For example: “In what ways might we improve product X?” or “How could we encourage more local people to join our club?”
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